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Who We Are

Our Team


Our staff has a strong commitment to serving the many constituents of our organization. But first and foremost, they focus their energies on those who take advantage of our programs and services.

Chris Craddock

Chris Craddock

I have direct and broker sales leadership experience across all foodservice channels with consistent performance leading multimillion-dollar sales organizations to exceed aggressive sales goals. My proven track record in sales planning and strategy, sales execution, program negotiations, customer relationships, product customization, and promotional design has produced maximize trade dollars. To improve accountability and results I have placed my emphasis on management by objectives. I am a very competitive person and passionate about winning!

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